What’s a Party Without Balloons? (Not a Party, That’s What!)
Balloon Bar is a luxury balloon company that specializes in balloon arrangements for special events. Balloon Bar approached us to help produce their end of the year #GoalsAF Instagram campaign.
We worked closely with their creative team to determine the look, feel and pacing of the videos to seamlessly fit with the rest of their feed. They were looking for a blend of behind the scenes footage and short interview clips with a fun, light, and airy vibe. Pink was also a must!
What Could Be More #GoalsAF
The goal was to reach their market of luxury millennials by appealing to their hustle and drive through the showcasing of female entrepreneurs with companies that are based exclusively out of Toronto.
They shared their goals and aspirations for 2018 with their Instagram audience and encouraged their followers to take on their own girl boss resolutions in the New Year by being #GoalsAF.
"We really enjoyed working with the entire Grip team, they were patient, friendly and professional. We gave them creative reign with editing and the video content they produced for us was above and beyond our expectations. They even worked really hard to complete the work prior to our scheduled timeline which was a bonus! We definitely hope to work with them again in the future and would highly recommend them to anyone looking for professional video services" - Taz Mulji, Balloon Bar CEO
We worked with Balloon Bar’s creative team to put together a set that was fun and stylish (and pink); a combination of natural light, a pink seamless and a couple dozen balloons was a perfect fit!
From setup to tear down, we only had a couple hours for the production. Because of the schedules of everyone involved, we had a very limited amount of time to get their portraits and interviews done. Keeping things moving efficiently played a major role in the success of the shoot.
The final videos are short, sweet and a perfect addition to the Balloon Bar feed. Backed lightly by some trap music with a caribbean flare, they have a fun, youthful vibe that really ties together the Balloon Bar brand identity.
“Working with the Grip Films team was such a professional and seamless experience. They were not only friendly and great to work with in the pre-planning stages, but also made sure all off of the models were very comfortable and at ease while in front of the camera. After the shoot they worked really hard to deliver all of our content on a short timeline, which we really appreciated. Overall I would work with Grip Films again in a heartbeat, and highly recommend them to anyone.” - Laura Rychlik, Balloon Bar Social Media Manager